Disclaimer: Somewhere on this blog are multiple grammatical mistakes, spelling errors and obscure Star Wars references.

Tuesday, February 08, 2011

Brand Bowl & a midget Darth Vader

As is the tradition, every time the Super Bowl comes around you have a huge bunch of corporates running around creating various TVCs that they want to air during that time, seeing as almost the entire North American populace is watching the telly. Not including Canada of course. Or Alaska.

Brands usually spend the around the same as the GDP of an African nation to secure a spot during the Super Bowl. Suffice to say, getting a spot is quite the pinch to the wallet, so much so that even the Super Bowl organizers do their own bit to track overall sentiment and who basically wins the Brand Bowl. Many iconic TVCs have been conceived, produced, aired and made popular by the Super Bowl. In fact, PepsiCo has been notorious for creating some of their most popular ads for the Super Bowl spots, including the celebrity gladiator match with Beyonce, Pink, Britney Spears or the Pepsi Stuff ad with Justin Timberlake.

Come Super Bowl 2011, companies release their ads to the hungry eyes of the world to see. At the time however, young Mali was asleep. The following morning finds young Mali sitting at his terminal at work, clicking and typing away furiously, social media guru that he is. (Yes, Mali occasionally refers to himself in third person). His good friend Arun linked him to something. He said it was a Super Bowl ad. He said I'd like it.

One minute and two seconds later, total productivity = zilch. Amazement = +infinity. Star Wars fanboy = +500 Force.

What I liked about this ad, besides a bite sized Darth Vader, was that the parent played along and boosted the child's imagination. It also represented VW in a more relaxed fashion, playing along consumer passion points. T'was refreshing!

My bid goes to VW for this year's superbowl. Have you guys seen their Beetle ad yet?

1 comment:

Red Panda said...

Saw this ad last week and instantly fell in love too. As you know, I'm not a Star Wars fan but I thought it was a great idea for an ad, especially since there's an enormous fan base for the movie!

Need to top up on all the latest Super Bowl Ads, thanks for the link ^^